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Lexi

Project Overview

Role & Responsibilities: Founder, Product Designer, and Project Manager – Initiated and developed Lexi as a personal project. Conducted market research to identify key pain points for non-native English speakers, focusing on user-centred features aligned with my vision for innovative, impactful learning solutions.
Duration: 09/2024 – Present
Tools: Figma, WixStudio

 Lexi is an AI-powered vocabulary learning platform designed for non-native English speakers preparing for exams such as IELTS and TOEFL. By combining text and visual storytelling with thematic word grouping, Lexi makes vocabulary learning contextual, engaging, and efficient. Built-in progress tracking and exam-specific focus offer a smarter, more personalized alternative to rote memorization, transforming vocabulary building into a dynamic and enjoyable experience.
Key Challenges

  • Addressing low retention rates from traditional rote memorization methods.
  • Creating a learning experience that is both exam-focused and enjoyable for diverse learner profiles.
  • Communicating value clearly to early-stage users without extensive brand awareness.
  • Validating product-market fit with limited initial resources.
 Contribution & Impact

I led Lexi’s creation from concept to functional prototype, integrating market insights, design thinking, and brand strategy. By applying storytelling-based learning and thematic vocabulary grouping, I crafted an experience that improves retention and engagement. I also built a professional landing page to attract early users and established a feedback loop for iterative improvement based on real-world usage data.
    Key Results

    • Designed a functional prototype covering core features, including storytelling-based vocabulary learning and thematic grouping.
    • Created a responsive landing page with clear messaging and visuals, boosting early user engagement.
    • Collected 50+ user feedback samples, with an 85% prototype task completion rate.
    • Recorded 60% potential user interest in adopting Lexi for exam preparation.

    Achievements
    • Demonstrated entrepreneurial vision by identifying a market gap and delivering a viable learning solution.
    • Applied strategic problem-solving and design thinking to align features with learner needs and exam requirements.
    • Established a foundation for brand growth with a scalable product concept and early market validation.



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